I know how to build growth marketing strategies that drive real results, from full-funnel campaigns and performance optimization to audience acquisition and retention. I'm focused on testing, analyzing data, and refining what's working to scale efficiently and hit business goals.
Growth Marketing
Meta Advertising
I built a scalable Meta advertising strategy grounded in data-driven targeting and rigorous creative testing. By continuously testing visuals, messaging, and audience segments, I identified what performed best and doubled down on those combinations. The approach drove a 9x ROI and established a repeatable framework that other campaigns could leverage for consistent, high-impact results. It wasn't just about one successful campaign, it was about creating a system that could scale and sustain growth over time.
Unilever Social Media Collab
I launched co-branded social campaigns for Unilever's Ferver with partners like June Shine, Icelandic Provisions, and Grillo's, connecting the science behind fermented active ingredients in skincare to lifestyle brands rooted in fermentation. I developed the creative vision and messaging strategy, then executed through influencer partnerships and paid campaigns to get the collaborations in front of the right audiences.
The results were solid. We saw a 67% increase in followers, hit an 11% engagement rate, and the momentum helped secure product placement with two major retail partners: Target and CVS. It was a great example of how smart partnerships and strategic storytelling can move the needle for a brand trying to break through in a crowded market.
Direct Mail Campaigns
I planned and executed large-scale direct mail campaigns, sending over 1.2 million mailers each month using segmented audience data and personalized messaging to achieve a 3.4x ROI. I cleaned and optimized data in Excel to improve targeting accuracy and campaign efficiency. I worked closely with creative, print, and data teams to refine strategy, test offers, and optimize cadence for performance.
Jacquie Aiche Creative Campaign
I led creative direction for luxury jewelry brand Jacquie Aiche, developing a visual strategy that showcased the artistry and elegance of each piece. The approach was intentionally refined: clean imagery that honored the craftsmanship while reinforcing the brand's luxury positioning.
I built and executed digital campaigns that balanced brand integrity with performance goals. Through strategic A/B testing, I identified which creative and messaging combinations resonated most with the brand's audience and drove the strongest results. The campaigns achieved a 12.1 ROI on Facebook Ads and a 9.8 ROI on Google Ads, demonstrating that you don't have to sacrifice brand for performance when the strategy is right.
Sennheiser Cross-Channel Ads
I drove a 3.2x ROI for Sennheiser Pro Audio by building and refining a paid social strategy tailored to distinct audience segments: musicians, producers, and audio professionals. I tested ad formats, messaging, and video content across Facebook and Reddit, identifying what resonated with each group and optimizing campaigns based on performance. The approach ensured we were speaking directly to the needs and interests of each audience, which translated into stronger engagement and better returns.
TV Campaigns
I spearheaded TV and radio campaign strategies, working with broadcasters, media buyers, and creative teams to launch ads across major networks like Fox, ABC, and CBS. I used Nielsen data and Google Analytics to track performance, test creative variations, and optimize media buys for maximum reach and efficiency. The campaigns delivered a 3.4x ROI, proving that traditional media can still drive strong returns when the strategy and execution are dialed in.
LinkedIn Ads
I led conversion rate optimization for Augury, a B2B industrial technology brand, by testing and refining landing pages for webinars promoted on LinkedIn Ads. I customized creative and messaging to align with search intent, buyer stage, and industry audience segments.
Through data analysis and continuous A/B testing, I identified the best-performing web features to improve lead quality and engage high-value prospects in the manufacturing and industrial sectors.