Growth Marketing
Direct Mail Campaigns
I planned and executed large-scale direct mail campaigns, sending over 1.2 million mailers each month using segmented audience data and personalized messaging to achieve a 3.4x ROI. I cleaned and optimized data in Excel to improve targeting accuracy and campaign efficiency. I worked closely with creative, print, and data teams to refine strategy, test offers, and optimize cadence for performance.
Meta Advertising
I built a scalable Meta advertising strategy that combined data-driven targeting with creative testing to identify top-performing visuals and messaging, optimizing campaigns to drive a 9x ROI, establishing a repeatable framework for high-impact social advertising and sustainable growth.
Unilever Social Media Collab
I launched cobranded social campaigns for Unilever brand Ferver with June Shine, Icelandic Provisions, and Grillo’s, connecting the science of fermented active ingredients in skincare with lifestyle brands built around fermentation. I brainstormed the creative vision and messaging strategy, using influencer partnerships and paid campaigns to promote the collaborations. The campaign drove a 67% increase in followers, reached an 11% engagement rate, and helped secure product placement in two new retail partners—Target and CVS.
Jacquie Aiche Creative Campaign
I developed the creative direction for luxury jewelry brand Jacquie Aiche, focusing on simple imagery that highlighted the pieces and their beauty. I planned and executed digital campaigns that reflected the brand’s luxury aesthetic while also driving revenue.
Through A/B testing and optimizing visuals and messaging, I identified creative combinations that were most efficient and the campaigns achieved a 12.1 ROI on Facebook Ads and a 9.8 ROI on Google Ads.
Sennheiser Cross-Channel Ads
I drove a 3.2x ROI for Sennheiser Pro Audio by developing and optimizing a paid social strategy that tested ad formats, messaging, and videos on Facebook and Reddit ads to align with the specific interests of each audience segment- musicians, producers, and audio professionals.
TV Campaigns
I spearheaded TV and radio campaign strategies by working with broadcasters, media buyers, and creative teams to launch ads on stations like Fox, ABC, and CBS. Using Nielsen data and Google Analytics, I analyzed performance, tested creative variations, and optimized media buys to maximize reach and impact.
LinkedIn Ads
I led conversion rate optimization for Augury, a B2B industrial technology brand, by testing and refining landing pages for webinars promoted on LinkedIn Ads. I customized creative and messaging to align with search intent, buyer stage, and industry audience segments.
Through data analysis and continuous A/B testing, I identified the best-performing web features to improve lead quality and engage high-value prospects in the manufacturing and industrial sectors.