PR & Comms
I Buy SD Monthly Events
Each month, I organized a 100+ person networking event for local real estate agents to mingle and learn about our company’s new projects. I found three regular sponsors who were able to help offset costs and expand our reach.
To get the word out I ran email and social media campaigns, created flyers, and dropped off branded goodies at real estate offices around San Diego. I handled everything from planning and creative direction to sponsor coordination and on-site logistics. These events strengthened company relationships within the community and positioned our company as a leader in the industry.
I Buy SD Media Mentions
I led a PR strategy that landed coverage on major outlets like Realtor.com, Nasdaq, Yahoo Finance, and on-air segments with NBC, ABC, and FOX morning shows. The exposure expanded our reach in San Diego and positioned our brand as a trusted real estate expert. I also wrote award submissions and company features that earned spots on the Inman Future Leaders in Real Estate list and the Inc. 5000 Fastest-Growing Companies list, helping solidify our reputation in the industry.
Nonprofit Awareness Campaign
I worked with NHL player Andrew Ladd on 1616, his mental health initiative, helping share his story and mission in a way that resonated with fans and the media. I prepared grant and award submissions that led to his Bill Masterton Trophy nomination in 2022, and built a press strategy that got coverage in The Athletic, NHL.com, and multiple podcasts. The press campaign helped raise awareness for the launch of his program, which has continued to expand every year.
GQ Grooming Award for Unilever Brand
I assisted with the launch strategy for Smooth Headcare, a newly launched Unilever wellness brand and the first product line created specifically for bald men. I helped shape the brand’s creative approach, focusing on images and language that conveys confidence and self-care. I ran social media and email campaigns, while doing outreach and product seeding to bald, influencers, journalists, and pop culture figures. Smoooth Headcare went on to earn a GQ Grooming Award, marking a successful debut!