I've worked with nonprofits to create marketing strategies that drive awareness, engagement, and fundraising for causes that matter. From event partnerships and campaigns to community-building initiatives, I focus on telling stories that connect with people and inspire action for meaningful impact.
Non-Profit Marketing
Marathon Team Marketing
I managed peer-to-peer fundraising programs for Boston and NYC Marathon teams for 3 cancer research non-profits, overseeing recruitment, communications, and logistics. I sent twice-weekly runner communications that included training plans, fundraising tools, and progress tracking. I helped participants develop fundraising strategies, and the teams collectively raised more than $300K.
Nonprofit Brand Development
I worked with NHL player Andrew Ladd to develop and launch his 1616 Mental Health initiative, creating the brand strategy and creative direction that connected his personal hockey story to a larger mission around children’s mental health. I built the campaign frameworks, messaging, and visual identity of the brand, aligning it with the program’s goal of helping kids build resilience and strong values from an early age.
I also developed partnerships with brands like Bauer and the NHLPA, along with mental health organizations, to extend the initiative's reach and give it the credibility and resources it needed to make a real impact. We timed the brand launch around Andrew's 1,000th NHL game, which helped amplify the message. The initiative got national attention from outlets like The Athletic and NHL.com, and played a role in Andrew's Bill Masterton Trophy nomination. More importantly, it established 1616 as a real force for good in youth hockey, reaching kids when it matters most.
MSK’s Cycle for Survival Partnerships
I supported Memorial Sloan Kettering's partnership strategy for their annual Cycle for Survival event, building and managing relationships with brands like Custom Ink, Perfect Bar, and Vuori. I coordinated campaign logistics, cross-promotions, and product activations that enhanced the event experience and encouraged participant engagement and donations. The partnerships played a key role in the event's success, helping raise over $3.5 million for rare cancer research and expanding the reach of MSK's mission to fund lifesaving work.
Mojo Webinar Series
I developed and promoted a virtual webinar series for a menopause brand focused on supporting women through their symptoms. The series featured influential female businesswomen, including Sara Blakely of Spanx and Amanda Freeman of SLT, who shared their thoughts on leadership, wellness, and empowerment, while promoting the message that menopause is not something to be ashamed about.
I led the content planning and filming to ensure the conversations reflected the brand’s mission to create an open, supportive community for women. I also did outreach and negotiations for influencer collaborations on Instagram.
Bonfire Partnerships
I assisted Bonfire by securing partnerships with major nonprofits, including the Alzheimer’s Association, to their platform for peer-to-peer fundraising. I worked with each organization to design merchandise and coordinate promotional campaigns on social media, email, and paid media.