Non-Profit Marketing
I managed peer-to-peer fundraising programs for Boston and NYC Marathon teams for 3 cancer research non-profits, overseeing recruitment, communications, and logistics. I sent twice-weekly runner communications that included training plans, fundraising tools, and progress tracking. I helped participants develop fundraising strategies, and the teams collectively raised more than $300K.
I worked with NHL player Andrew Ladd on 1616, his mental health initiative, helping share his story and mission in a way that resonated with fans and the media. I prepared grant and award submissions that led to his Bill Masterton Trophy nomination in 2022, and built a press strategy that got coverage in The Athletic, NHL.com, and multiple podcasts. The press campaign helped raise awareness for the launch of his program, which has continued to expand every year.
I helped Memorial Sloan Kettering with partnership strategy for their annual Cycle for Survival event, managing relationships with Custom Ink, Perfect Bar, and Vuori. I coordinated campaign logistics, cross-promotions, and product activations that elevated the event experience and helped drive donations. The partnerships helped make the event succesfful, contributing to over $3.5 million raised for rare cancer research.
I assisted Bonfire by securing partnerships with major nonprofits, including the Alzheimer’s Association, to their platform for peer-to-peer fundraising. I worked with each organization to design merchandise and coordinate promotional campaigns on social media, email, and paid media.
I developed and promoted a virtual webinar series for a menopause brand focused on supporting women through their symptoms. The series featured influential female businesswomen, including Sara Blakely of Spanx and Amanda Freeman of SLT, who shared their thoughts on leadership, wellness, and empowerment, while promoting the message that menopause is not something to be ashamed about.
I led the content planning and filming to ensure the conversations reflected the brand’s mission to create an open, supportive community for women. I also did outreach and negotiations for influencer collaborations on Instagram.